Zach Hilder
Executive Creative Director at 72andSunny
Los Angeles, Stati Uniti
TitoloMakarov Returns (Trailer)
Agenzia
Campagna Makarov Returns
Cliente Activision
Marca Call of Duty: Modern Warfare III
Data di Prima Diffusione/Publicazione 2023 / 8
Settore Consolles per Video Games
Filosofia Call of Duty: Modern Warfare III, the next blockbuster release in the critically-acclaimed Modern Warfare series, is a direct sequel to last year’s record-breaking release. This new trailer, Makarov Returns, reveals plot teases and the Modern Warfare III antagonist, with a dramatic character building film by 72andSunny. The initial spot foreshadows several of Makarov’s attacks throughout the game and builds hype for the full gameplay reveal event happening August 17th in Call of Duty: Warzone.

The game’s narrative is gritty and immersive, and focuses on Task Force 141’s fight against the ultimate threat and greatest villain, Makarov. The film looks to land that conflict with Captain Price’s VO describing Makarov as he is walked down the Gulag by guards to deeper solitary confinement where he begins to get his next tattoo signalling his next attack.

The ad takes real tattoo designs drawn on the character actors body and animates them through VFX to plunge the viewer into the mind of Makarov and show some of his premotioned strikes through new gameplay. The film is set to a remixed version of “Just So You Remember” by Pusha T and “Six Day War” by Colonel Bagshot that helps build drama throughout Makarov’s journey down the Gulag.
Tipo di Media Branded Content
Lunghezza
Executive Creative Director
Casa di Produzione
Director
Footage
VFX/Post Production
Sound Design and Mix
Music Composer

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