Virgin Mobile - "Christmas Ad"

Host Havas

Host Havas Sydney, Australia

4554

Titolo	Christmas Ad
Agenzia	Host Havas
Campagna	Warren - Virgin Mobile
Cliente	Virgin Mobile
Marca	Virgin Mobile
Posted	Giugno 2004
Prodotto	Five Cent Text
Settore	Apparecchi telefonici
Slogan	Now even more desirable.
Trama	This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia.
Filosofia	This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia.
Problema	Develop a campaign to announce the launch of 5c text in a way that only Virgin Mobile would.
Risultato	Over and above being worth 10 million incremental dollars Warren helped propel VMA to its highest ever market placing, reverse a declining share, lower the average user age, acquire over 160,000 incremental customers, increase usage and reduce churn. The results were delivered quickly and economically at a time when the brand needed them most.
Risultato (Lingua Originale)	Over 10 weeks 0403 Warren received over 600,000 calls and SMS messages along with 150,000 unique visitors to www.hotwarren.com.au Sales increased by over 35% month on month with existing users making 15% more calls and sending 20% more text messages.
Tipo di Media	Televisione e Cinema
Lunghezza	30 seconds
Market	Australia
Strategic Planner	Olly Taylor
Planning Director	Olly Taylor
Advertising Manager	Jonathon Marchbank
Managing Director	Jonathon Marchbank