| Titolo | Donald Trump |
| Agenzia | Ruf Lanz Werbeagentur |
| Campagna | Donald Trump |
| Cliente | Art Museum Konstruktiv, Zurich |
| Marca | Art Museum Konstruktiv |
| Posted | Novembre 2017 |
| Settore | Musei e monumenti |
| Trama | We demonstrated the idea of constructivist art on someone who is usually not constructive at all: Donald Trump. For this purpose, we reduced the polarizing president of the USA to surface, color and shape – true to the spirit of the art movement displayed in the museum. The campaign drew attention to the museum in a surprising way. This made it possible to address a new audience besides the usual art insiders and to make them curious about constructivist art. |
| Problema | The Art Museum Konstruktiv in Zurich is the only institution in Switzerland dedicated to the exploration of constructivist art. Constructivist art is an art movement with a strong emphasis on abstraction. |
| Tipo di Media | Esterna |
| Creative Director | Markus Ruf |
| Creative Director | Danielle Lanz |
| Copywriter | Markus Ruf |
| Art Director | Catherine Martin |
| Illustrator | Catherine Martin |
| Account Executive | Linda Egloff |
More Work
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- MARCA:
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- AGENZIA:
- Ruf Lanz Werbeagentur
Eye-catching Cat in editorial environment (German)
- MARCA:
- Tier im Recht
- AGENZIA:
- Ruf Lanz Werbeagentur
Laboratory mice «Paragraph sign»
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- AGENZIA:
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Mister/Whisky
- MARCA:
- Center for Addiction Therapy
- AGENZIA:
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Lady/Cocktail
- MARCA:
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- AGENZIA:
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Young woman/Red wine
- MARCA:
- Center for Addiction Therapy
- AGENZIA:
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Always stop before eating (Chicken)
- MARCA:
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- AGENZIA:
- Ruf Lanz Werbeagentur