Center for Addiction Therapy - "Mister/Whisky"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Svizzera

445

Titolo	Mister/Whisky
Brief	Problem:Unfortunately, many affected persons don't seek help. The main reason: fear and shame that their addiction could become known.Solution:For people who are ashamed, discretion is very important. That's why we made this the focus of the campaign. Demonstrated by different types of drinkers. All of them remain anonymous through the glasses in front of their eyes. The people portrayed are still well established in society because alcohol problems should be treated as early as possible.Media:Print ads in the largest newspapers and magazines, posters and billboards around bars, postcards, social media ads.Result:According to Arud: 1. Six times more entries due to alcohol problems than in the previous year. 2. Noticeable patient shift: more people who are still established in society, which significantly increases the chance of success.
Agenzia	Ruf Lanz Werbeagentur
Campagna	We treat every drinking problem with discretion
Cliente	Arud Center for Addiction Therapy
Marca	Center for Addiction Therapy
Data di Prima Diffusione/Publicazione	2022 / 10
Settore	Anti-Drug/Alcohol/Tobacco Message
Trama	Arud is the Swiss Therapy Centre for people with alcohol problems.
Tipo di Media	Stampa e stampati
Creative Director	Markus Ruf
Creative Director	Danielle Knecht-Lanz
Art Director	Mario Moosbrugger
Copywriter	Markus Ruf
Post Production	Michèle Aschmann
Account Executive	Miro Poffa
Fotografia / Illustrazione	Paolo Emmanuele
Client Supervisor	Patrizia De Nicoli
Client Supervisor	Reto Jeger