Titolo | Always stop before using social media |
Brief | The brief:Distracted driving causes most car accidents in Switzerland, resulting in 1100 serious injuries and 60 deaths per year. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign.The solution:Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous: from using social media to texting sms to eating while driving.The media:7,000 street posters along main roads all over Switzerland and big billboards around highway restaurants, gas stations and e-charging stations. |
Agenzia | Ruf Lanz Werbeagentur |
Campagna | Parking Spaces |
Cliente | BFU (Swiss Council for Accident Prevention) |
Marca | BFU (Swiss Council for Accident Prevention) |
Data di Prima Diffusione/Publicazione | 2022 / 10 |
Settore | Road Safety |
Trama | The Swiss Council for Accident Prevention (BFU) conducts research and provides advice so that fewer accidents happen in Switzerland on the roads. And this by public appointment since 1938. |
Tipo di Media | Esterna |
Creative Director | Markus Ruf |
Art Director | Isabelle Hauser |
Copywriter | Markus Ruf |
Post Production | Lorenz Wahl |
Account Executive | Gian Marco Juon |
Client Supervisor | Jürg Beutler |
Client Supervisor | Franziska Hartmann |
Client Supervisor | Peter Mathys |