| Titolo | A black eye |
| Titolo (Lingua Originale) | Blåtira |
| Agenzia | Tempel |
| Campagna | A black eye |
| Cliente | Centerpartiet |
| Marca | Political Sweden Party |
| Posted | Giugno 2000 |
| Prodotto | Election |
| Settore | Organizzazioni politiche, religiose, sindacati |
| Trama | The picture shows the well known leader of the Centre party with a black eye. The ad describes all the good things this collaboration led to for the population of Sweden. The ad ends with the line. "It's better that we take a beating. Instead of you." |
| Filosofia | Show the party leader with a black eye and let him telle the story why they've been battered in media, and all the good things that came out of it. |
| Problema | The Centre party collaborated with the socialist government and peolple never understood why. They're a liberal party and got fierce critizism for their actions. |
| Tipo di Media | Pubblicita' su quotidiani |
| Market | Svezia |
| Copywriter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Johan Larsson |
| Photographer | Jonas Karlsson |
| Illustrator | Christel Susenbeth |
More Work
SEE ALLSacred
- MARCA:
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- AGENZIA:
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The Devil
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- Insurances
- AGENZIA:
- Tempel
We Swedes have a tendency to trust people
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The inner journey
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- SJ / Swedish State Railway
- AGENZIA:
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You who changed the world -68, please do it again
- MARCA:
- Insurances
- AGENZIA:
- Tempel
This is Lennart
- MARCA:
- Political Swedish Party
- AGENZIA:
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