| Titolo | I cheat the prince of darkness every day |
| Titolo (Lingua Originale) | Jag lurar mörkrets furste varje dag |
| Agenzia |
Tempel
|
| Campagna |
Halo - KPA
|
| Cliente |
KPA
|
| Marca |
Insurance
|
| Posted | Giugno 2000 |
| Prodotto |
Ethical saving funds
|
| Settore | Assicurazioni
|
| Slogan | Ethical saving funds - a good investment |
| Slogan (Lingua Originale) | Etiska fonder, en god placering |
| Trama | Pictures of people with halos around them making statements like: "I give Lucifer a beating", "I cheat the devil every day".etc... |
| Filosofia | Show peolple who have good choices and are happy to have tricked the devil. |
| Problema | People are not aware of KPA or ethical savings funds. |
| Tipo di Media |
Pubblicita' su periodici
|
| Market | Svezia |
| Copywriter |
Anders Tempelman
|
| Art Director |
Olle Mattson
|
| Agency Producer |
Johan Larsson
|
| Photographer |
Jonas Karlsson
|
