Titolo | In the 70s he punched his cheek and wanted to change the world |
Titolo (Lingua Originale) | Pä 70 talet hade han säkerhetsnål i mungipan och ville |
Agenzia | Tempel |
Campagna | National choice of pension funds - KPA |
Cliente | KPA |
Marca | Insurances |
Posted | Giugno 2000 |
Prodotto | Ethical saving funds |
Settore | Assicurazioni |
Trama | Headline: In the 70's he punched a pin through his cheek and wanted to change the world. Now, he's at it again. |
Filosofia | Show the connection between previous ways of changing the world, and the new one. |
Problema | Sweden is preparing for a national choice of pension-funds. KPA offers ethical pension-funds. |
Tipo di Media | Pubblicita' su periodici |
Market | Svezia |
Copywriter | Anders Tempelman |
Art Director | Olle Mattson |
Agency Producer | Johan Larsson |
Photographer | Hans Gedda |