| Titolo | Einstein Knows Best |
| Agenzia | AMV BBDO |
| Campagna | Einstein Knows Best |
| Cliente | Smart Energy |
| Marca | Smart Energy |
| Posted | Ottobre 2022 |
| Settore | Autorita' per l'Energia e per le Acque (utilities) |
| Filosofia | After an extensive period of research and development sourcing a vast amount of archival material to help build Einstein, The Mill teamed up with DI4D to capture the actor John Guerrasio's performance and scan a library of facial expressions. After 12 months of R&D, modeling, texturing, grooming, lighting, animation, comping and tweaking we were able to deliver the final photorealistic digital Einstein in all its glory. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Casa di Produzione | Morton Jankel Zander (MJZ) |
| VFX Company | The Mill London |
| Creative Director | Alex Hammond |
| Creative Team | Chris Allen |
| Director | Rocky Morton |
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