RBC - "Dear Future"

Battery

Battery Los Angeles, CA, Stati Uniti

7465

Marca: RBC
Paese: Stati Uniti

Cliente: Royal Bank of Canada

Titolo	Dear Future
Agenzia	Battery
Campagna	Dear Future
Cliente	Royal Bank of Canada
Marca	RBC
Data di Prima Diffusione/Publicazione	2019 / 4
Settore	Istituti di Credito
Trama	The spot, "Dear Future," physically demonstrates the power inherent to today’s youth. Battery worked with MJZ director Rocky Morton, one of the most awarded and in-demand directors in global advertising, to bring the story to life, while also partnering with Canadian-based Alter Ego to handle the impressive visual effects. The short film follows three young “heroes” as they take the viewer through three different scenes – a forest, a music studio and a cityscape – each of which demonstrates the power of their potential through different energetic moments - exploding trees, piano keys and city lights shattering in their wake. The voiceover begins: “Dear Future, I am full of potential. I am opportunity waiting to be unleashed. I am power waiting to be ignited.” The spot ends by directing viewers to http://rbc.com/FutureLaunch to learn more.
Tipo di Media	Televisione
Lunghezza	30 seconds
Più informazioni	http://rbc.com/FutureLaunch
Casa di Produzione	Alter Ego
EVP, Chief Marketing Officer (CMO)	Mary DePaoli
VP Brand Marketing	Matt McGlynn
Director Brand Marketing	Sonia Whiteson
Senior Manager, Brand Marketing	Maya Russell
Brand Marketing Manager	Julia Basso
Chief Creative Officer	Philip Khosid
Chief Creative Officer	Anson Sowby
Partner/Head of Brand Management	Mike Parseghian
Partner/ECD	Scott Brown
Executive Producer	Jeff Yee
Casa di Produzione	Morton Jankel Zander (MJZ)
Director	Rocky Morton
President	David Zander
Executive Producer	Emma Wilcockson
Head of Production	Janet Nowosad
Producer	Brady Vant Hull
Post Creative Director	Eric Whipp
Executive Post Producer	Hilda Pereira
Post-production Producer	Julie Neff