| Titolo | Gary Fisher Bikes Catalog |
| Agenzia | Planet Propaganda |
| Campagna | Gary Fisher Bikes Catalog |
| Cliente | Gary Fisher |
| Marca | Gary Fisher |
| Posted | Aprile 2007 |
| Prodotto | Mountain Bikes |
| Settore | Biciclette |
| Trama | Mountain bike catalog. |
| Filosofia | FISH uses an unusual format (large, publication-style book with a smaller product spec booklet bound in) to capture the culture of the sport that Gary helped spawn and continues to shape, taking an artful, eclectic, fashion-driven approach that mirrors Gary's own personal style. |
| Problema | Capture the spirit of biking and Gary Fisher in a product catalog. |
| Risultato | The catalog's primary users, bike dealers, gave the unconventional format an enthusiastic thumbs up. |
| Tipo di Media | Cataloghi |
| Market | Stati Uniti |
| Copywriter | John Besmer |
| Photographer | Sterling Lorence |
| Creative Director | Dana Lytle |
| Photographer | Steve Milanowski |
| Photographer | Emily Shur |
| Photographer | Dale Stenten |
| Graphic Designer | David Taylor |
| Photographer | Ken Viale |