| Titolo | Gary Fisher Website |
| Agenzia | Planet Propaganda |
| Campagna | Gary Fisher Website |
| Cliente | Gary Fisher |
| Marca | Gary Fisher |
| Posted | Mag 2007 |
| Prodotto | Mountain Bikes |
| Settore | Biciclette |
| Trama | Mountain bike company website. |
| Filosofia | fisherbikes.com is the point of convergence for all things Gary Fisher: product photos and technical specs, instructional videos, team profiles, demo schedules, bike selection tools and comparisons, and of course, movies of monkey men being eaten by dinosaurs. A content management system allows Planet and Fisher to easily and frequently add fresh, relevant content to the site. |
| Problema | Gary Fisher Bicycles wanted a website that would meet consumer's informational needs while conveying the brand's preeminent position as The First and Last Name in Mountain Bikes. Specific objectives: - Help visitors decipher the bike line and find the right model(s) for them - Clean, straightforward navigation - Clearly promote new bike launches and other important bike-related stories - Serve as content-driven hub of the brand, updated regularly. |
| Risultato | The highest percentage of site visitors stay for 3-10 minutes, making the site far stickier than the bike industry leader. fisherbikes.com is #1 in organic Google search results. An associated mini-site, gohifi.com, was selected as one of Netdiver's Best of the Year 2006. |
| Tipo di Media | Sito Internet |
| Market | Stati Uniti |
| Più informazioni | www.fisherbikes.com |
| Creative Director | Dana Lytle |
| Graphic Designer | David Taylor |
More Work
SEE ALLGary Fisher Bikes Catalog
- MARCA:
- Gary Fisher
- AGENZIA:
- Planet Propaganda