McDonald's - "New Colors"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

2262

Titolo	New Colors
Agenzia	TBWA\PARIS
Campagna	New Colors
Cliente	McDonald's
Marca	McDonald's
Data di Prima Diffusione/Publicazione	2023 / 3
Settore	Ristoranti e Fast Food
Trama	A TV campaign featuring a little boy who thinks he's a magician and in his imagination transforms everything around him into another color : a dog, a building, a crosswalk, a car, a kiosk, before his mom does even more and changes the color of McDonald's fries for real.
Filosofia	The opportunity to put color in the daily life of the French at this end of winter.
Problema	McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors
Tipo di Media	Televisione
Lunghezza	40 seconds
Colonna sonora	Coming Thru
Casa di Produzione	Partizan Paris
Sound Production	\ELSE
Advertising Manager	Xavier Royaux
Advertising Manager	Anne LAINE
Advertising Manager	Clémence de Raulin
Advertising Manager	Guillaume Milesi
Advertising Manager	Marie Olivier
Account Management	Christophe Neyret
Account Management	Margaux Wanin
Account Management	Julia Montagu
Account Management	Nina Fernandes
Executive Creative Director	Benjamin Marchal
Executive Creative Director	Faustin Claverie
Art Director	Sébastien Guinet
Copywriter	Josselin Pacreau
Associate Art Director	Julie Magnier
Creative Producer	Guillaume Faurel
Post Produzione	Elise Gamboa
Production Company Producer	Khalid Tahhar
Music Supervision	Ferdinand HUET
Sound Director	Fabrice Pouvreau
Art Buyer	Feriel Simon
Photographer	Pol Kurucz
Photographer	Early Morning