| Titolo | West Coast Tasmania |
| Agenzia | For the people |
| Campagna | West Coast Tasmania |
| Cliente | West Coast Council |
| Marca | West Coast Council |
| Data di Prima Diffusione/Publicazione | 2018 |
| Settore | Istituzioni Governative e altre autorita' |
| Filosofia | The West Coast of Tasmania is remote, has a declining population and a struggling economy. The region needed a new breath of life that could revive the region and increase tourism. A new open source identity was developed with the local community that reframes the region’s harsh conditions and perceived weaknesses as compelling provocations and anecdotes. Each town, local business and community organisation now plays a role in collectively shaping a cohesive identity for the region. |
| Tipo di Media | Packaging, Branding & Design |
| Economic Development and Tourism Coordinator | Christine Gray |
| Corporate and strategic services manager | Eleanor Strang |
| Digital Design Company | Sons and Co |
| Web Designer | Matt Arnold |
| Web Designer | Timothy Kelleher |
| Designer | Rebecca Cini |
| Designer | Pete Conforto |
| Designer | Kris Andrew Small |
| Designer | Ed Hall |
| Music Composition | Saxon Hornett |
| Executive Creative Director | Jason Little |
| Brand Consultancy | For the people |
| Writer | Mat Groom |
| Photography | Börja |
| Strategy Director | Amanda Gordon |
| Strategy Director | Rebecca Lester |
| Aerial Director of Photography | Hayden Griffiths |
| Photographer | Ollie Khedun |
| Chief Executive Officer | Damian Borchok |
| Creative Director | Johanna Roca |
| Illustrator | Marco Palmieri |
| Typographer | Mathieu Réguer |
| Creative Producer | Jordana Johnson |
| Production Company | For the people |
More Work
SEE ALLThe New Pixels Gallery
- MARCA:
- Carnival
- AGENZIA:
- Publicis Sapient
US Open Sessions
- MARCA:
- IBM US Open Sessions
- AGENZIA:
- Ogilvy Worldwide
Football
- MARCA:
- American Electric Power
- AGENZIA:
- Ten United