Carnival - "The New Pixels Gallery"

Publicis Sapient

Publicis Sapient Boston, Stati Uniti

5928

Marca: Carnival
Paese: Stati Uniti

Cliente: Carnival Cruise Lines

Titolo	The New Pixels Gallery
Agenzia	Publicis Sapient
Campagna	The New Pixels Gallery
Cliente	Carnival Cruise Lines
Marca	Carnival
Data di Prima Diffusione/Publicazione	2017 / 10
Settore	Turismo/Viaggi e Trasporto
Trama (Lingua Originale)	For vacationers, photos are prime currency—memories that can be shared on social networks today and revisited privately for years to come. And for the Carnival brand, capturing and selling these photos is a big business. But for a long time, getting your photos meant walking into a room with thousands of analog prints. That’s why we set out to transform the experience. It’s fun to take photos, so our challenge became to make sure the on-ship photo experience was equally as engaging and fun to do. We built a digital platform and gallery space that was functional, while still representing the fun personality of the overall brand.
Filosofia (Lingua Originale)	For Carnival, photo capture and sales mean big business. But for a long time, getting photos meant walking into a room with thousands of analog prints. We set out to transform the experience into something fun and immersive. The New Pixels Gallery is a reimagined space, with touchscreen photo towers and curated photo albums. Guests access images from in-cabin TVs, mobile devices, or at gallery stations. We partnered with the brand’s tech team to build out the software and space. The results were a more modernized experience that increased overall photo engagement and revenue.
Risultato (Lingua Originale)	Cruisers are engaging more than ever—with increases in both photo revenue and team productivity. We successfully transformed the Carnival photo purchase experience from an analog to an interconnected digital experience. Long-time cruisers and members of the media were floored by the transformation, and the gallery saw constant activity during travel. The project received numerous positive mentions in the press including publications such as Travel Weekly, Travel Pulse, Ad Week, Cruise Industry News, and Fox New Travel. Some quotes include: -“Carnival not only listened, but their tech lab team has improved on the Disney experience with their new fully digital photo selection process.” -Travel Pulse, May 2016. -“Customer-First tech a big winner for Carnival’s Vista” Travel Pulse, May 2016 -“Carnival Vista wears its innovations well” Travel Weekly, May 2016
Tipo di Media	Case Study
Lunghezza	120 seconds
Associate Creative Director	Frank Gomez
Associate Creative Director	Hubert Southall
Design	Daniel Vasquez
Design	Svetoslav Kraev
Designer	Fran Power
User Experience Designer	Monica Cleves
User Experience Designer	Tim Van Meter
Copywriter	Jaclyn Marinese
Lead Engineer	Matt Arnold
Lead Developer	Matt Lewis
Developer	Rob Bowers
Developer	Mudit Gupta
Post Supervisor	Ariel Bellumio
Motion Graphics	Sofia Puerto
Lead Motion Graphics	Alejandro Roses
3D Artist	Rafael Jimenez
Creative technologist	Steve Cucinotta
Account Director	Gil Blattner
Lead Project Manager	Danielle Ratliff
Director Strategy	Greg Cordaro
Client Services Director	Debbie Casey
Client Services Director	Matthew Kujawa
Project Manager	Manny Macias