| Titolo | Biplane |
| Agenzia | Brand Architecture International New York |
| Campagna | Refreshes Your Spirit |
| Cliente | Diageo |
| Marca | Guinness Draught |
| Posted | Febbraio 2001 |
| Settore | Birre |
| Slogan | Guiness refreshes your spirit. |
| Trama | Already ranked among the top 10 imported brands in America, Guinness is pursuing a fast-track marketing initiative to take it to the next level. And that means inviting more people, more often, to the Guinness experience. The 'Refreshes the Spirit' campaign gives a whole new meaning to 'refreshment' - one that's deeper, richer and a good deal more compelling. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Colonna sonora | Passenger |
| Creative Director | Marty Weiss |
| Associate Creative Director | Zach Watkins |
| Copywriter | Zach Watkins |
| Agency Producer | Liz Graves |
| Casa di Produzione | GO Film |
| Music | Iggy Pop |
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