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Liz Taylor
Liz Taylor
Chief Creative Officer at FCB Chicago
Chicago, Stati Uniti
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TitoloUnseen Faces
Agenzia
Campagna Unseen Faces
Cliente MISSING CHILDREN & UNICEF ARGENTINA
Marca Missing Children & Unicef Argentina
Data di Prima Diffusione/Publicazione 2024 / 5
Settore Fondazioni caritatevoli, Volontariato
Trama The campaign began with an Interview in which Natalia Oreiro, UNICEF Goodwill Ambassador, showed her son Atahualpa with a QR code on his face. Days later, Natalia revealed on her social channels that this QR symbolizes both the right to the protection of the identity of minors and the urgency of exposing the faces of those who are missing from home and need to be visible. This QR leads to the official Missing Children Argentina website where they describe each of the girls and boys who are being sought. This action had a great impact. Immediately, more and more celebrities joined in by commenting on their social channels.
The first campaign that exposes the faces of the boys and girls who are missing from home in Argentina by including a QR code on blurred celebrity children´s faces.
Tipo di Media Web Film
Lunghezza
Deputy Chief Creative Officer
Creative Director
Creative Director
Account Director
Agency Producer
Head Of Planning
Account Planner
Account Planner
Production
Director
Chief Executive Officer (CEO)
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Creative Team
Creative Team
Chief Communications Officer
Chief Strategy Officer
EP
Post-Production Coordinator
Editor
Footage
Animator - Animation
Sound Designer
Digital studio
Developer
Developer
Developer
Agency production director

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