| Titolo | The National Recycling Game |
| Brief | Over 140 million cans and bottles are thrown out each year in Denmark.So to change this, The Danish Deposit and Return System introduces 'The National Recycling Game': a game that turns every single bottle and can in Denmark into a lottery ticket. Each with the potential to make you a winner. Over a period of two months, everyone who recycles at their local recycling machines is an automatic participant in the game and will have a chance to win prizes that range from environmentally-friendly bikes to even an electric car. |
| Agenzia | Robert/Boisen & Like-minded A/S |
| Campagna | The National Recycling Game |
| Cliente | The Danish Deposit and Return System |
| Marca | Dansk Retursystem |
| Posted | Gennaio 2019 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | A campaign meant to get the Danes to recycle every single bottle and can in the country. |
| Tipo di Media | Case Study |
| Account Director | Therese VIlstrup |
| Editor | Adam Nielsen |
| Direttore della fotografia | Michael Sauer Christensen |
| Production Company Producer | Gobsmack Productions |
| Film Director | Ricco Wichmann |
| Strategy Director | Kim Boisen |
| Creative Director | Heinrich Vejlgaard |
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