Kim Boisen
Board Member at Robert/Boisen & Like-minded
Copenhagen, Danimarca
TitoloThe Unignorable Bill
BriefWe created the Unignorable Bill, the worlds’ first pre-made proposal for a bill against hormone disrupting chemicals. The strategy was to make it as easy as possible for the 179 members of parliament to take action, and at the same time make it impossible for them to ignore the bill.This was achieved by collecting all of the parliament members email addresses, and then creating a powerful tool where the danes could voice their concerns directly to the the people in charge.
Agenzia
Campagna The Unignorable Bill
Cliente Coop
Marca Coop
PostedGennaio 2019
Settore Grande Distribuzione alimentare
Trama A people-driven campaign for a chemical-free future aimed directly at the politicians in charge.By targeting the few that could actually change the law, we managed to make a difference for everyone of us.
Tipo di Media Case Study
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