Save the Children Denmark & Ministry of Foreign Affairs Denmark - "The Most Bizarre Wedding Tradition"

Robert/Boisen & Like-minded A/S

Robert/Boisen & Like-minded A/S København, Danimarca

12786

Titolo	The Most Bizarre Wedding Tradition
Brief	Getting people's attention on Social Media is only getting harder. Double that with a tiny budget and a serious issue, and we're close to impossible. So to stand out and organically reach as many people as possible, we decided to blend in by creating a Trojan Horse of a viral video called:
Agenzia	Robert/Boisen & Like-minded A/S
Campagna	The Most Bizarre Wedding Tradition
Cliente	Save the Children Denmark & Ministry of Foreign Affairs Denmark
Marca	Save the Children Denmark & Ministry of Foreign Affairs Denmark
Data di Prima Diffusione/Publicazione	2017 / 10
Settore	Istituzioni/Associazioni
Trama	There are many bizarre wedding traditions around the globe, but there is one that beats them all. On Day of the Girl Child, Save the Children Denmark and Ministry of Foreign Affairs of Denmark launched what seems like an entertaining Facebook-video that highlights bizarre wedding traditions from around the world, ending with the worst of them all: child brides. The film is a link in creating awareness about the world’s first summit with the singular aim of ending child marriages.
Tipo di Media	Web Film
Lunghezza	58 seconds
Strategist	Kim Boisen
Creative Director	Heinrich Vejilgaard
Creative / Art Direction	Klara Vilshammer
Creative / Art Direction	Christoffer Boas
Account Manager	Sabina Langkilde
Production	Gobsmack Productions
Producer	Stefan Pflug
Editor	Freddie Smith
Sound Designer	Bjørn Vidø