| Titolo | We Gave Blood |
| Agenzia | BMF |
| Campagna | We Gave Blood |
| Cliente | Red Cross |
| Marca | Australian Red Cross Blood Service |
| Posted | Dicembre 2004 |
| Settore | Blood/Organ Donation |
| Filosofia | Using a real 'live' blood box, we mailed 30 media buyers showing them our unconventional approach. |
| Problema | Less than 3% of the Australian population will give blood and some 80% of the population will need a blood transfusion in their lifetime. We'd created a unique campaign but needed some 'free' TV media to continue running it. |
| Risultato | Two TV channels agreed to run the commercials free of charge - an extraordinary Aus $1,537,000 of free media. When the ads ran, the national increase in calls was 87% and the increase to registrations on donateblood.com.au was 848% |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Australia |
| Creative Team | Andrew Ostrom |
| Creative Team | Andrew Petch |
| Producer | Emma Lawrence |
| Director | Ben Lawrence |
| Creative Director | Warren Brown |
| Agency Producer | Mandy Payne |
| Casa di Produzione | Caravan Pictures |