Titolo | National BBQ Day |
Agenzia | BMF |
Campagna | We love our lamb 2001/2002 - Meat & Livestock |
Cliente | Meat and Livestock Association |
Marca | Lamb |
Posted | Agosto 2004 |
Settore | Carne, Salsicce |
Filosofia | The objective of the We Love our Lamb campaign in 2001/2002 was to drive consumer demand for lamb and provide lamb producers a significant return on a modest advertising investment. |
Problema | The objective of the We Love our Lamb campaign in 2001/2002 was to drive consumer demand for lamb and provide lamb producers a significant return on a modest advertising investment. |
Risultato | The campaign enabled the value of the Australian domestic lamb industry to grow 17.4%, at a time of serious drought, when supply was down. Consumer expenditure on Lamb increased $173m above the prediction. The $2.4m marketing budget delivered a remarkable seventy-fold return on investment to the Australian Lamb industry. |
Tipo di Media | Televisione e Cinema |
Lunghezza | |
Market | Australia |
Copywriter | Paul Fishlock |
Art Director | Warren Brown |
Agency Producer | Ivan Robinson |
Director | Peter Schmidt |
Direttore della fotografia | Danny Pope |
Editor | Phil Horn |
Account Director | Samantha Reading |
Advertising Manager | Karen Judson |
Group Product Manager | Karen Judson |