Shchusev State Museum of Architecture - "Postnik and Bolshoi Theatre"

Saatchi & Saatchi Russia

Saatchi & Saatchi Russia Moscow, Russia

9308

Titolo	Postnik and Bolshoi Theatre
Agenzia	Saatchi & Saatchi Russia
Campagna	Discover the full story
Cliente	Shchusev State Museum of Architecture
Marca	Shchusev State Museum of Architecture
Data di Prima Diffusione/Publicazione	2013 / 4
Settore	Musei e monumenti
Filosofia	As a part of the project “Discover the full story”, creative agency Saatchi & Saatchi has developed an advertising campaign for the Shchusev State Museum of Architecture.The objective of the campaign was to encourage Muscovites to visit the museum, whose collection reflects the thousand-year history of the architectural heritage of Russia.Using 3 key historic buildings which are true symbols of the city - the main building of Lomonosov Moscow State University, St. Basil's Cathedral on Red Square and Postnik and Bolshoi Theatre, the images demonstrated that behind the known facade of each building hides a story and our knowledge of it is just the tip of the iceberg.Images, elaborated by Carioca studio, will be used in press, outdoor and on the stickers in subway.
Tipo di Media	Stampa e stampati
Creative Director	Stuart Robinson
Art Director	Yuri Polonski
Copywriter	Anton Demakov
Other	Khichtchenko Elena
Stampa	Sergey Sidorov
Stampa	Anastasia Vedernikova
Other	Mark Ignatiev
Other	Kristina Vorobieva
Other	Yana Brekotkina
Agency Producer	Ekaterina Pastukh
Casa di Produzione	Carioca Studio