Stuart Robinson
EVP Method Studios, MD Advertising North America at Method Studios
New York, Stati Uniti
TitoloDon't look away
Campagna Don't Look Away
Cliente Don't look away
Marca Don't look away
PostedNovembre 2019
Settore Pubblica sicurezza, salute, igiene
Slogan The campaign to put graphic warning labels on ammunition boxes.
Trama This campaign was inspired by the graphic warning labels on tobacco around the world. The World Health Organisation calls the labels “the most cost-effective tool for educating smokers and non-smokers...about the health risks of tobacco use.” We believe the same approach could work to educate gun owners about the dangers associated with gun ownership.
Tipo di Media Case Study
Lunghezza
Più informazioni www.graphicwarnings.com
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