Volkswagen Amarok - "Crow"

Ogilvy South Africa

Ogilvy South Africa Cape Town, Sud Africa

12507

Titolo	Crow
Agenzia	Ogilvy South Africa
Campagna	Crow - Volkswagen Amarok
Cliente	Volkswagen
Marca	Volkswagen Amarok
Data di Prima Diffusione/Publicazione	2010 / 10
Settore	Four Wheel Drive, SUV(Sports Utility Vehicle)
Filosofia	The ad which re-unites Volkswagen with renowned SA racing driver, Sarel van Der Merwe, and national rally star, Gugu Zulu centres on a simple, yet intriguing idea - the notion of attempting to drive ‘as the crow flies’ - following a straight line without any of the detours or distractions that arise from driving on a road. The ad, shot over a week in the Northern Cape surrounds (South Africa), sees the legendary duo test drive the Amarok over some particularly rough terrain. The car did in fact drive over all the terrain in the making of the commercial, something director Greg Gray of Velocity felt was crucial in order to retain a sense of integrity and believability.
Problema	Volkswagen has been making a name for itself in the off-road arena in recent years (the Dakar rally for the last couple of years has been dominated by Volkswagen) and it is now a highly regarded off-road brand.
Tipo di Media	Televisione
Casa di Produzione	Velocity Films
Editing Company	Deliverance Post Production
Special Effects / VFX	BlackGinger
Editor	Ricky Boyd
Direttore della fotografia	Paul Gilpin
Cinematografia	Paul Gilpin
Producer	Helena Woodfine
Agency Producer	Emma Lundy
Director	Greg Gray
Creative Director	Jacques Massardo
Executive Creative Director	Chris Gotz
Account Director	Shaun Stemmett