Titolo | Dad Bods |
Agenzia | Clemenger BBDO Melbourne |
Campagna | Dad Bods |
Cliente | Pacific Brands Underwear Group |
Marca | Bonds |
Data di Prima Diffusione/Publicazione | 2016 / 8 |
Settore | Intimo |
Trama | We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day. |
Tipo di Media | Web Film |
Lunghezza | |
Creative Chairman | James McGrath |
Chief Creative Officer | Ant Keogh |
Creative Director | Anthony Phillips |
Creative Director | Richard Williams |
Planning Director | Michael Derepas |
Agency Producer | Michael Derepas |
Operations Director | Sharon Adams |
Director | Tony Rogers |
Direttore della fotografia | Marin Johnson |
Producer | Jason Byrne |
Grade Artist | Martin Greer |
Editor | Sam Coates |
Audio Engineer / Sound Designer | Stevo Williams |
Managing Partner | Simon Lamplough |
Account Director | Grant Oorloff |
Marketing Manager | Emily Small |