| Titolo | Oil Samples |
| Agenzia | Rethink Communications Inc. |
| Campagna | No Tankers |
| Cliente | Dogwood Initiative |
| Marca | Dogwood Initiative |
| Data di Prima Diffusione/Publicazione | 2014 / 11 |
| Settore | Istituzioni/Associazioni |
| Trama | This DM piece was created for Dogwood Initiative’s No Tankers campaign in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed across BC, literally bringing the debate right into people’s homes. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Ian Grais |
| Creative Director | Chris Staples |
| Art Director | Tony Woods |
| Art Director | Leia Rogers |
| Copywriter | Leia Rogers |
| Designer | Tony Woods |
| Account Services | Scott Lyons |
| Account Services | Shelley Ong |
| Producer | Cary Emley |
| Producer | Sue Wilkinson |
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