Ian Grais
Partner, Co-Creative Director at Rethink Communications Inc., Vancouver
Vancouver, Canada
TitoloPour Perfectly
BriefThe smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of its glass bottle? People have been seeking the answer for years. Now finally they have it. The Heinz Pour Perfect Bottle is a limited edition bottle with a label that indicates the perfect pouring angle. At last, the famously slow-moving condiment can be enjoyed a little sooner.
Agenzia
Campagna Pour Perfectly
Cliente Kraft Heinz
Marca Heinz Ketchup
PostedNovembre 2019
Settore Maionese, Ketchup, Senape
Trama The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.We created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner.
Tipo di Media Case Study
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Illustrator
Strategist
Strategist
Production Company Producer
Production Coordinator
Print Producer

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