| Titolo | The Race Is On |
| Agenzia | BBH Sport |
| Campagna | The Race Is On |
| Cliente | London 2017 & IAAF World Championships |
| Marca | World ParaAthletics Championships and IAAF World Championships |
| Data di Prima Diffusione/Publicazione | 2016 / 8 |
| Settore | Sport di Squadra, eventi sportivi |
| Trama | The film opens with the nation’s favourite long-distance superstar and former World Champion, Paula Radcliffe, who sets about her daily run only to be overtaken by an eager member of the public in what transpires to be the nation racing to get to The Stadium, Queen Elizabeth Olympic Park. As the film continues, athletic greats including former World Record holder and Olympic medallist Colin Jackson, Paralympic gold medalists David Weir and Jonnie Peacock, and heptathlete Katarina Johnson-Thompson all find themselves in a race against the public man, woman, child and even lawnmower in tow – across the back drop of London, all eager to be part of 2017’s biggest event, back at the stadium which captured the nation in 2012. |
| Filosofia | The campaign is set to galvanise the nation and recreate the spirit and passion for major sporting events hosted in London |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | The Sweet Shop |
| Editing Company | Tenthree |
| Post Production | Framestore |
| Sound | Factory Studios |
| Actor / Celebrity | Paula Radcliffe |
| Advertising Manager | Heather Reading |
| Managing Partner | Luisa Fernandez |
| Creative Team | Claire Stokes |
| Creative Team | Maria Sousa Machado |
| Creative Director | Matt Moreland |
| Creative Director | Chris Clarke |
| Executive Creative Director | Ewan Paterson |
| Strategy Director | Darius Karbassioun |
| Business Leader | Luisa Fernandez |
| Account Director | Aymara Blanco |
| Director | Mark Albiston |
| Editor | Billy Mead |
| Executive Producer | Justin Edmund-White |