Framestore Insights

In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy Paris, about how they achieve brand consistency and fulfill personalized experiences within a cross-channel ecosystem. Più informazioni

On the heels of introducing the Blue Square as a symbol to #StandUpToJewishHate, Foundation to Combat Antisemitism (FCAS) is rolling out powerful narrative commercials that showcase what antisemitism looks like for American Jews today Più informazioni

La notion d'entertainment varie avec les générations. La magie d'une salle de cinéma sombre, le suspense en attendant son émission télé préfér&e... Più informazioni

In the wake of the pandemic, I thought it was high time to check in with BBDO’s chairman and chief creative officer, David Lubars, to see how the network is faring right now. Più informazioni

Our pick of some of the most striking digital winners from the Cannes Lions Festival of Creativity. Più informazioni

Avec la nouvelle année viennent les bonnes résolutions. Faire de support, boire moins, abandonner une mauvaise habitude. Comment les agences nous donnent-elles un coup de main ? Più informazioni

With the New Year comes the resolution. Get fit. Drink less. Give up a bad habit. So how are agencies giving us a helping hand? Più informazioni

Quand une fondation fait revivre, virtuellement, un jeune prodige du football tragiquement disparu. Più informazioni

A foundation combating violence against young people revives a football prodigy who lost his life at 15. Più informazioni

De nombreux primés cette année lors du festival des Cannes Lions ont pu vous paraître familiers mais il y avait tout de même de l’innovation. Più informazioni