Insights from the agency Serviceplan Group

Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe). Carsten Hoffmann, VP… Più informazioni

  In response to the escalating demand for tech-savvy professionals and critical skills shortage in the digital sector, Plan.Net Group is expanding its international operations with the launch of Plan.Net TechNest India. This initiative is a result of an acquisition and further rebranding o… Più informazioni

Serviceplan Spain has created the tourism promotion campaign for the Region of Valencia for third consecutive year. The copy for the spot was constructed from conversations and real expressions extracted from the virtual world and rhymed by the Spanish rapper Arkano, who also provides his v… Più informazioni

  After several years without a full-service creative agency, the Austrian National Tourist Office (ANTO) initiated a Europe-wide search in December 2022 with the aim of completely realigning the brand. Wien Nord Serviceplan has previously successfully executed communications for tourism co… Più informazioni

  The Serviceplan Group, incorporating agency brands such as Serviceplan, Mediaplus, and Plan.Net, reported a fee revenue of 739 million euros for the fiscal year 2022/2023 ending in June 2023. This marks a significant 19% increase from the previous year's 623 million euros. Notably, this g… Più informazioni