Insights from Serviceplan Group

  Since tension and violence continued to rise across the Middle East, there has been a massive increase in the number of antisemitic crimes in Germany. This is shown by the latest figures presented at the Federal Press Conference shortly before Holocaust Memorial Day. To draw attention to … Più informazioni

Zentralrat der Juden, Central Council of Jews in Germany, is drawing attention to the rapid increase of antisemitic incidents in Germany. A campaign film created by Serviceplan surprises and moves people with the use of AI. The film already has 700,000 views and has been shared by prominent… Più informazioni

A top hire for Serviceplan: Erick Barrios Hernández and Wolfgang Warzilek are now part of the team as Global Executive Creative Directors. They are based in the House of Communication New York and will work for Serviceplan clients from there. The duo is among the most awarded Creative Direct… Più informazioni

  Serviceplan Germany has been named Eurobest Independent Agency of the Year 2023, with AIZOME ULTRA™ winning a coveted Grand Prix and Serviceplan collecting a total of 2 Gold and 3 Bronze awards. Europe’s new creative benchmark has just been set. The Eurobest 2023 Gold, Silver and Bronze w… Più informazioni

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St.Gallen. Although the outlook for the upcoming year is mixed and cautious, there is a definitive positive tendency. What will be the defining trend in mar… Più informazioni