| Titolo | The Kids |
| Agenzia | Serviceplan Campaign |
| Campagna | The Kids |
| Cliente | PENNY |
| Marca | PENNY |
| Data di Prima Diffusione/Publicazione | 2023 / 11 |
| Settore | Grande Distribuzione alimentare |
| Slogan | Children and teenagers do have a voice. |
| Filosofia | To achieve this, PENNY reached out to children and young individuals from the clubs that the discount store has been supporting since 2015 through the "Förderpenny" initiative, asking them about their hopes for the future. Over 100 youth clubs and social initiatives from across Germany participated. PENNY customers can contribute to the "Förderpenny" initiative, supporting young people by rounding up their total at the checkout or by donating the refund they receive from recycling their plastic bottles at the store. |
| Problema | Climate change, inflation, war, societal division, and inequality – how we deal with these pressing issues influences the future of our society. However, those most impacted by these future outcomes - our children - are usually not asked for their opinions or wishes. PENNY’s new campaign ‘The Kids’ sets out to make their voices heard. Through its annual social awareness campaigns, PENNY is committed to amplifying the voices of those who are frequently overlooked. Following the 2022 Cannes Lions Film Craft Grand Prix-winning ‘The Wish’, and highly acclaimed "The Rift", PENNY is championing the needs and desires of children and young people through this year's initiative: "The Kids." |
| Tipo di Media | Televisione |
| Lunghezza | |
| Advertising Manager | Thomas Raupach |
| Advertising Manager | Friederike Pater |
| Creative Managing Partner | Christoph Everke |
| Agency Contribution | Alessia Coschignano |
| Agency Contribution | Sebastian Bialon |
| Agency Contribution | Aisha Blackwell |
| Agency Contribution | Matthäus Frost |
| Agency Contribution | Pauline Sawatzki |
| Agency Contribution | Elvira Breit |
| Agency Contribution | Wiebke Müller |
| Agency Contribution | Alessia Scheffler |
| Casa di Produzione | Akkurat Studios |
| Director | Gregory Ohrel |
| Music | Matthias Bauss |
| Music | Florian Lakenmacher |