| Titolo | The Game Report |
| Agenzia | Serviceplan Group |
| Campagna | The Game Report |
| Cliente | Bytro Labs |
| Marca | Bytro Labs |
| Posted | Settembre 2017 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Filosofia | We let them experience BytroLabs’ game developing skills and economic state at the same time, in the most engaging way: With the first business report which is also a computer game. We sent out a simple text file via mail, containing the company’s business report to read. But: Written and formatted in such a way that it also worked as program code. When you changed the file extension from .txt to .html, the business data became programming parameters for a game. So you could read the data, but also play it in an interactive experience. Continuing conversations through a direct contact form in the end. |
| Problema | The innovative gaming startup BytroLabs was looking for new investors. They asked us to find a way to approach and engage relevant contacts in the most creative and surprising way, standing out against competitors. |
| Risultato | Mailed to more than 500 contacts worldwide (investors, digital media companies, journalists and opinion leaders). 300 replies within a week. Total response rate of 94%. Generating 200+ lasting conversations and 20+ personal invitations. As a result, Bytro Labs joined Swedish digital entertainment company „Stillfront Group“, to become “one of Europe’s leading cross platform providers of digital entertainment.” |
| Tipo di Media | Interattivo |
| Lunghezza |