CMO Talk Team Members

Klaas Weima is an entrepreneur, author, speaker, and podcast creator. He wrote the books Attention Marketing (In Dutch: 'Aandachtsmarketing') , Earned Attention and Webvertising. The first two were nominated for the PIM Marketing Literature Prize.

He started recording podcasts back in 2008 and is host of CMOtalk – a monthly podcast show in which he discusses the latest issues in marketing with his guests. CMOtalk is also a regular feature in the Dutch trade magazine for marketing, media and communication, Adformatie.

Klaas also writes blog posts for Marketingfacts, and is a regular guest lecturer at NIMA (the Netherlands Institute of Marketing) and Nyenrode Business University. He studied Business Administration at Erasmus University Rotterdam and is a NIMA-certified Register Marketeer.