| Titolo | Back to School |
| Agenzia | AMV BBDO |
| Campagna | Hard Court Defender |
| Cliente | Foot Locker |
| Marca | Foot Locker/adidas originals |
| Data di Prima Diffusione/Publicazione | 2013 / 8 |
| Settore | Calzature |
| Trama | It takes us right into the heart of the most glorious event in sneaker history; the coronation of LA’s sneaker king, Snoop Lion. The campaign is inspired by the single ‘Here Comes the King’ from Snoop Lion’s latest album.In the commercial and longer online video, featuring Snoop’s track, we follow the journey through downtown LA of a Foot Locker Europe Striper as he delivers a precious new pair of ‘Hard Court Defenders’ encased in a crystal box. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Canada, Francia, Olanda, Regno Unito, Italia, Spagna, Australia |
| Advertising Manager | Diana Berte |
| Advertising Manager | Tommaso Calzolari |
| Advertising Manager | Anna-Baika Fladenhofer |
| Advertising Manager | Emma Pook |
| Advertising Manager | Amandine Bigaret |
| Advertising Manager | Anna Stewart |
| Advertising Manager | Eline van der Stok |
| Advertising Manager | Katerina Nedyalkova |
| Creative Director | Thiago de Moraes |
| Creative Team | Michael Jones |
| Creative Team | Adam Whitaker |
| Account Planner | Alex Lewis |
| Account Manager | Jonny Spindler |
| Account Manager | Matteo Della Venezia |
| Agency Producer | Anita Sasdy |
| Media Planner | Claire Thomas |
| Actor / Celebrity | Snoop Dogg |
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