Michael Jones
Copywriter at People Ideas & Culture
Miami, Stati Uniti
TitoloDiversish
Agenzia
Campagna Diversish
Cliente Valuable 500
Marca Valuable 500
Data di Prima Diffusione/Publicazione 2019 / 1
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama To spread the word about a global movement to put disability on business leaders' agenda, the Valuable 500 created a call-to-action campaign based on a word they coined to describe companies who claim to care about diversity but leave out disability: DIVERSish. The film illustrates common types of diversish behaviour through a series of fictional interviews with business executives Asked to describe ways their organisations have considered the needs of people with disabilities, they fumble for answers, which end up ranging from dismissive to unintentionally offensive.
Tipo di Media Web Film
Lunghezza
Casa di Produzione
Sound Production
Post Production
Director
Creative team
Creative team
Strategist
Editing Company Work Post

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started