Michael Lee
Chief Strategy Officer at VCCP
New York, Stati Uniti
TitoloHill
Agenzia
Campagna Twinings 'Gets you back to you'
Cliente R. Twinings Ltd.
Marca Twinings
Data di Prima Diffusione/Publicazione 2012 / 3
Settore Caffe', The, Bevande al cioccolato, Bevande per colazione
Filosofia To address consumer perceptions of Twinings as a premium brand only suitable for special occasions by making Twinings loved and relevant. We also wanted to demonstrate the restorative properties of their teas by illustrating them as an integral part of women’s busy everyday lives.
Tipo di Media Televisione
Audio Post Production
Account Planner
Account Planner
Account Planner
Agency Producer
Agency Producer
Creative Director
Creative Team
Creative Team
Advertising Manager
Account Manager
Account Manager
Account Manager
Casa di Produzione
Director
Director
Production Company Producer
Media Agency

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