Diego Isaza

Strategy Manager at Havas HOY

Ciudad de México, Messico

Riassunto

Passionate about strategic planning and the synergy with creativity, my daily challenge is to achieve memorable and, above all, effective campaigns... campaigns that connect, disrupt, inspire. #BeWaterMyFriend

Over the past 11 years, I have had the opportunity to work as a Strategic Planner in Mexico City, Bogotá, Buenos Aires, and Quito, with major brands such as IKEA, Volaris, MG Motor, Puma, Vans, Huawei, Nestle, Pilsener, Banco Pichincha, Diners Club, among others.

My daily routine starts with consumer analysis, trends, consumption data, and market insights, but above all, listening to and observing the reality of people to generate value propositions that connect with their needs. Because it's not just about creating communication campaigns, it's about developing strategic solutions for brands and people.

Skills

Sector Experience

Istituti di Credito

Premi

People I worked with

General Creative Director

My Work

SEE ALL WORK

Unseen Players

MARCA:

Banco Pichincha

AGENZIA:

MullenLowe Delta

Positions

Strategy Lead

Havas Mexico

Mexico City, Messico

January 2022 - Present (2 anni 3 mesi)

Descrizione

Leading creative teams, trend analysis, conversations and current category and media contexts for the creation of value propositions from strategy for IKEA, Volaris, Puma, Vans, Vanish, AirWick, etc.

Digital Director

MullenLowe Delta

Quito, Ecuador

January 2019 - December 2021 (2 anni 11 mesi)

Leading creative teams, trend analysis, conversations and current category and media contexts for the creation of value propositions from strategy for Pilsener, Banco Pichincha, Titanium Visa, etc.

Director of Strategy

Ariadna CG

Argentina

June 2017 - December 2019 (2 anni 6 mesi)

Descrizione

Strategic 360° direction for Huawei Mobile Argentina, directing digital campaigns, ATL, and point-of-sale actions, conceptualization, implementation, and action plans based on understanding the buyer persona, trends, and market opportunities, results, launches, and business objectives of Huawei Mobile Argentina.

Strategic Planner

Ariadna Communication

Bogotá, Colombia

January 2016 - December 2019 (3 anni 11 mesi)

Descrizione

Strategic Planner for Huawei Mobile Colombia, where I developed 360 brand strategies always focused on the consumer as the center of everything. The synergy with the creative team, accounts, production, and PR was key to positioning Huawei Mobile Colombia as one of the most important brands during 2017, thanks to content actions around different products and its sponsorship of Independiente Santa Fe, along with the good sales figures throughout the year.