PLINIO OKAMOTO

PLINIO OKAMOTO

CCO at Chleba
Sao Paulo, Brasile

Riassunto

With over two decades devoted to spearheading talented teams at prestigious agencies like Y&R Red Fuse (WPP Company) and RAPP (Omnicom Group) among others.

Occupying crucial roles throughout my career, my vision has been applied at a divergent range of companies, inclusive of 10 of the top 100 most invaluable brands as per the Brand Finance rankings of 2023.

My skills blend creativity and operations expertise to afford a holistic approach to projects, deeply rooted in Design, Digital, CRM, Branding, and Communication Campaigns. My commitment to excellence has been recognized at renowned awards including the Cannes Festival, London LIAAwards, and ABEMD. Moreover, I've had the pleasure of serving as a juror at esteemed award events, including but not limited to London International Awards, ECHO Latam, POPAI Awards, PHNX Adforum, and EFFIE Awards.

Beyond my professional persona, I help shape the future marketers and creatives as a seasoned professor at reputable institutions like the Universidade de São Paulo (FIA-USP) and Miami Ad School. This teaching experience not only allows me to impart valuable knowledge but also enables me to continually reframe my own understanding of the advertising world.

In my quest to stay updated, I'm an active AI enthusiast, chasing the thrills of this advancing technology. Outside the workspace, I channel my energy into my amateur running, aiming always to hit that next milestone on the trail.

I continue my journey in the dynamic industry of marketing and advertising, fostering growth and delivering results.

Languages
  • Portoghese - Native
  • Inglese - Pro

Positions

Chief Creative Officer (CCO)
CHLEBA AGÊNCIA DIGITAL
February 2015 - Present (9 anni 2 mesi)
Expertise in leading teams to deliver solution driven efforts for clients from a wide variety of economy sectors like Motorola, Mackenzie University, Marisa, Brasil Brokers, Boticário Group, Merck, Novartis, Gendai, China in Box, Banco Alfa, Whirlpool, Competition Gym, Plaenge, Friboi, Petrobras amongst others.
Professor
Fundação Instituto de Administração - FIA
September 2009 - Present (14 anni 7 mesi)
FIA – Fundação Instituto de Administração is a center of excellence for executive business education. Here I have the challenge of teaching and lecturing at Post-graduation and MBA Programs: Digital Marketing, Branded Content, UX - User Experience, Transmedia Storytelling, Gamification and Design Thinking to list some.
Professor
Miami, Stati Uniti
March 2009 - Present (15 anni 1 mese)
Considered the most creative Ad School worldwide, it has been a honor to be a Miami Ad professor. Here are some disciplines I teach: Strategic Planning Bootcamp, Integrated Campaigns, Interactive Concepts and Digital Design.
Digital Creative Director
Brasile
July 2014 - January 2015 (6 mesi)
Red Fuse is an integrated global WPP team dedicated to serving Colgate-Palmolive worldwide. As it is a full service agency, I had the opportunity to experience all facets of media and advertising: digital, offline, shopper marketing and CRM. Most of the campaigns we developed were made interacting with Red Fuse international team.
Digital Strategist
A10 Ideias que Transformam
October 2013 - July 2014 (9 mesi)
A10 is an awarded and well recognized Design & Brand Identity Consulting, specialized in branding, packing and retail design. A10 relied on my experience as advisor to offer and deliver interactive solutions for clients and also prospects.

Education

June 2021 - June 2021 (1 secondo)

June 2021 - June 2021 (1 secondo)

June 2021 - June 2021 (1 secondo)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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