| Titolo | The Ultimate Coach |
| Agenzia | Paradais DDB |
| Campagna | The Ultimate Coach |
| Cliente | Xtrim |
| Marca | Xtrim |
| Data di Prima Diffusione/Publicazione | 2024 / 3 |
| Settore | Varie |
| Trama | After 20 years, Club Sport Emelec found itself in the relegation zone of the Ecuadorian football championship. Simultaneously, Emelec's EA Sports team thrived, securing victory in the E-Liga Pro and earning a spot in the E-Libertadores. Xtrim, a proud sponsor of Emelec and an internet service provider connecting Ecuadorians to opportunities, wanted to show how effective Emelec's EA Sports team could be on the real football field. To do this, they brought in Sebastian Esparza, a top player from E-Ligapro, to join Emelec's coaching staff. Sebastian used insights from his online matches to help craft a strategy, he played a crucial role in creating the optimal game plan during the 2024 season. |
| Tipo di Media | Gaming |
| Lunghezza | |
| Market | Ecuador |
| Chief Creative Director | Agustín Febres-Cordero |
| Chief Strategy Officer | Ricardo Medina |
| Group Executive Creative Director | Lupas Celis |
| Creative Director | Ana Paula Escobar |
| Creative Director | José Reinoso |
| Creative Director | José Serrano |
| Head of Art | Daniel Gabela |
| Art Director | Byron Poveda |
| Graphic Designer | Eduardo Piedra |
| Copywriter | Yamir Zuñiga |
| Copywriter | Eduardo Hernández |
| Copywriter | Adriana Asencio |
| Content Manager | Melissa Garcia |
| Account Director | Denisse Briones |
| Chief Marketing Officer (CMO) | María del Carmen Buenaventura |
| Brand Advisor | Fernando Machado |
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