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Zara Ineson
Zara Ineson
Executive Creative Director at House 337
London, Regno Unito
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TitoloGifts that Give
Agenzia
Campagna Christmas 2022
Cliente Marks & Spencer
Marca M&S
Data di Prima Diffusione/Publicazione 2022 / 11
Settore Grande Distribuzione alimentare
Filosofia Positioning Marks & Spencer as the most thoughtful destination for stylish gifting this Christmas, the campaign called “Gifts that Give”, shows how the gifts consumers choose from M&S help support local good causes. The partnership with charity Neighbourly will see Marks & Spencer donate £1,000 to 1,000 different community groups across the UK. The campaign features real local causes, with over 70 cast members taking part in the brand’s most diverse ad to date, including individuals from The Kaotic Angels Club, Bengali Sanskriti Club Peterborough, Paddington Arts Dance Group, Valley Invicta Primary School at Eastborough’s Majorettes, the Kearsly Brass Band, Caenhill Countryside Centre and the Y Centre Skaters.
Problema Creative collective House 337 is launching a Christmas campaign for Marks & Spencer Clothing & Home that celebrates the generosity behind an M&S gift and will see the retail giant donate £1 million to the Neighbourly Foundation, a charity that supports local community causes across the UK.
Tipo di Media Televisione
Lunghezza
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