Linus Larsson - SSAB - Pure Waste | AdForum Talent: The creative industry network.

Marca: SSAB
Paese: Svezia

Account Executive at Forsman & Bodenfors Göteborg

Göteborg, Svezia

Titolo	Pure Waste
Agenzia	Forsman & Bodenfors Stockholm
Campagna	Pure Waste
Cliente	SSAB
Marca	SSAB
Data di Prima Diffusione/Publicazione	2022 / 11
Settore	Industria Chimica e di trasformazione, Siderurgica
Filosofia	In a new campaign for steel maker SSAB, Forsman & Bodenfors took the water by-product from the client's CO2 free steel-making pilot plant, bottled it and called it Pure Waste in order to showcase that it is now possible to produce fossil-free steel. The Chief Technology Officer of SSAB took the water to the United Nations climate conference (UNCOP27) and drank it for the world to see. The steel industry accounts for 7 percent of the world’s CO2 emissions. But SSAB and its partners has come up with a technology to produce fossil-free steel. The challenge for SSAB was to make steel buyers and other steel producers more aware of the existence of fossil-free steel and the technology behind it. Forsman & Bodenfors designed a high end glass bottle for the water. The bottle will be used at special occasions, the first being the United Nations conference on climate change where the SSAB Chief Technology Officer Martin Pei opened the first one and drank the factory water. The campaign is running in Europe and North America through a combination of paid digital, influencer and paid media partnerships.
Tipo di Media	Interattivo
Lunghezza	30 seconds
Market	Stati Uniti
Creative Team	Carl Lauren
Creative Team	Daga Simonsson
Creative Team	John Bergdahl
Account Executive	Linus Larsson
Client Director	Hans Andersson
Comms specialist	Samuel Danofsky
Orchestration Lead	Nicolai Skotland Wichmann
Delivery Lead	Louise Brogaard
Content Manager	Laerke Spenner
Advertising Manager	Fredrik Thor
Advertising Manager	Johan Andersson
Advertising Manager	Fei Ying
Casa di Produzione	Bruto Studio
Media Agency	Scream