Zound FWD-02 SPORT - "The Running Billboards"

M&C Saatchi Stockholm

M&C Saatchi Stockholm Stockholm, Svezia

542

Titolo	The Running Billboards
Brief	To market the ultimate headphones for runners, the adidas headphones FWD-02 SPORT, we created light weight billboards, put them on the backs of pro runners and had them run in the most popular running trails.The Running Billboards carried a message: if you could keep up and scan the code, you got 50% discount on the headphones.The campaign was launched by runner influencers who encouraged their followers to go out and hunt the billboards.
Agenzia	M&C Saatchi Stockholm
Campagna	The Running Billboards
Cliente	Zound industries
Marca	Zound FWD-02 SPORT
Posted	Novembre 2022
Settore	Elettronica di comsumo e Audiovisivi
Trama	The adidas headphones FWD-02 SPORT are a nisched product. They are "the ultimate headphones for runners".
Tipo di Media	Case Study
Creative Director	Linda Elers
Art Director	Robin Wiman
Copywriter	Christoffer Dymling
Art Director	Andrea Andersson
Designer	Anton Haag
Account Planner	Mounes Zandi
Account Director	Kristina Annehed
Account Manager	Hilda Carlsson
Account Manager	Linus Larsson
Project Manager Assistant	Charlotta Odenstjärna
Producer	Oliver-Martin Henriquez
Direttore della fotografia	Angelo Henriquez
Creative Director	Linda Elers
Art Director	Robin Wiman
Copywriter	Christoffer Dymling
Art Director	Andrea Andersson
Designer	Anton Haag
Planner	Mounes Zandi
Account Director	Kristina Annehed
Account manager	Hilda Carlsson
Account manager	Linus Larsson
Project assistant	Charlotta Odenstjärna
Film producer	Oliver Martin Henriquez
DoP	Angelo Henriquez