Riassunto
As Managing Partner and Chief Strategy Officer at Oberland, Kate (she/her) brings together cultural trends, human truths and media behavior to move brands forward. Kate has over 15 years’ experience identifying breakthrough strategies for some of the world’s most successful brands including American Express, Oreo, Sony, Toyota and Lincoln Center. Motivated by “what’s next.” Kate’s passion is shaping strategies to fit the growing demand for brands that do good. She’s also passionate about connecting younger donors with non-profits by understanding digital behaviors, consumer motivations and bridging generational barriers. Kate developed her deep expertise in consumer, media and brand insights leading insights and planning groups at award-winning agencies such as Lippe Taylor and 360i. Prior to the agency world, she spent eight years in brand consulting at Hall & Partners, working in the London and New York offices. Originally from Minnesota, Kate now calls New York City home, with seats at the dinner table for her daughter, son, husband and Boston Terrier dog named Bronx.