Discovering Hands - "The Blind See More"

Grey Germany GmbH

Grey Germany GmbH Düsseldorf, Germania

Premi

4840

Questo spot fa parte della collezione ACT Responsible

Marca: Discovering Hands
Paese: Germania

Cliente: discovering hands gUG

Titolo	The Blind See More
Agenzia	Grey Germany GmbH
Campagna	The Blind See More
Cliente	discovering hands gUG
Marca	Discovering Hands
Data di Prima Diffusione/Publicazione	2018
Settore	Enti/Istituzioni/Organizzazioni no-profit
Filosofia	Every year 18.000 women in Germany die of breast cancer. To avoid this, early detection is crucial. Whilst a mammography is painful and only available as preventive check-up for women above 50 years of age, Gynecologist Dr Frank Hoffmann came up with an idea providing early detection: discovering hands. An initiative using special people as tactile examiners who are capable of spotting lumps in breasts twice as accurately as any doctor – blind and visually impaired (B&VI) women. A breakthrough business idea that needed to become famous, accessible and turned into a franchise. To reach as many women as possible we developed a brand design that was equally understandable by sighted people, as well as B&VI – using a mix of Braille and normal font. An activation campaign raised awareness among potential patients with different promotion material at relevant touchpoints. Such as posters and flyers at gynaecologist’s waiting rooms and online banners on women websites. For our recruitment campaign, we not only specifically targeted B&VI people but invented completely new forms of advertising: Braille-printed duct tape turned ordinary objects into recruitment ads. Online banners became audible via screen readers. And the audio description of TV commercials – announcing products completely irrelevant for B&VI such as cars – delivered our message for zero media budget. A media channel that was unused for advertising up to date. Finally, we initiated and helped discovering hands to turn into a franchise business – expanding nationally and globally.
Tipo di Media	Televisione
Lunghezza	112 seconds
Chief Creative Officer	Fabian Kirner
Executive Creative Director	Juergen Adolph
Group Creative Director	Lindsay Cullen
Creative Director	Tim Liedtke
Copywriter	Michael Draheim
Copywriter	Kathrin Hagemeister
Art Director	Marc Schaede
Art Director	Miriam Hugo
Art Director	Jacqueline Szurawicki
Photographer	Hajo Mueller
Casa di Produzione	Nuborn Pictures, Berlin
Direttore della fotografia	Kevin Krefta
Managing Director Creation	Prof. Ruediger Goetz
Managing Director	Michael Rewald
Management Supervisor	Claudine Bosshammer
Director UX	Jannic Hassing
TV Producer Creative Services	Benedikt Goerts
Stylistin	Linda Hippler, Top Agence
Composer	Emma Patterson, TRO Music
Composer	Adam Specter, TRO Music
Music Supervisor	Rebecca Gageik, TRO Music
Project Manager	Jan Kranz, TRO Music
Sound Engineer	Timo Kockmeyer, Studio Funk
Sound Production Company	TRO Music, Duesseldorf
Sound Production Company	Studio Funk, Duesseldorf