UN Women - "Echo of help"

Grey Germany GmbH

Grey Germany GmbH Düsseldorf, Germania

4002

Questo spot fa parte della collezione ACT Responsible

Marca: UN Women
Paese: Germania

Cliente: United Nations Women

Titolo	Echo of help
Agenzia	Grey Germany GmbH
Campagna	Echo of help
Cliente	United Nations Women
Marca	UN Women
Posted	Agosto 2018
Settore	Anti-Domestic Violence, Sexual Abuse
Trama	Domestic violence happens behind closed doors. Behind thick walls. Beyond the public. Most victims are women who are trapped in their own homes. Nobody can hear them and call for help. But Amazon could change that – with its ever-listening voice assistant Echo. Yet, Echo only reacts to certain wake words and is not able to make an emergency call on command. Not mentioning a silent one to avoid further violence.
Problema	One of the biggest threats women face today lives under their own roof: Almost 109,000 women were victims of domestic violence in Germany at the last census. 146 died. That’s one woman every three days. When their home becomes a dangerous trap, nobody listens. Except for voice assistants like Amazon Echo featuring Alexa. But for some reason Echo is not able to make an emergency call on command. Not mentioning a silent one to avoid further violence. UN Women Germany wanted to change that.
Risultato	Our Idea: Echo of Help – the first voice assistant that reacts to domestic violence. The device responds invisibly to a custom code word and sends an individual silent alert to predefined contacts. However, Echo of Help is just a prototype. A proof of how useful its extension is. And above all, an appeal to Amazon to implement the features into its own products to fight against domestic violence.
Tipo di Media	Case Study
Più informazioni	https://www.lovethework.com/entries/508767
Post Produzione	Hogarth Worldwide
Chief Creative Officer	Fabian Kirner
Digital Creative Director	Marco Littges
Copywriter	Peer Hepp
Digital Art Director	Alper Yazar
Art Director	Kaj Gebhardt
Digital Art Director	Johannes Peltzer
Technical Director	Martin Steinorth
Digital Art Director	Alexander Bertschat
Project Manager	Jonas Rau
Production Company Producer	Thorsten Vogel
Sound Designer	Boris Goltz
Voice	Melissa Loney
Creation	Fabian Kirner
Creation	Marco Littges
Creation	Peer Hepp
Creation	Alper Yazar
Creation	Kaj Gebhardt
Creation	Johannes Peltzer
Creation	Maximilian Schroeer
Creation	Christoph Korfhage
Creation	Sarah GrassmÃ©
Technology	Martin Steinorth
Technology	Marco Wickrath
Creation	Alexander Bertschat
Project Management	Jonas Rau
Production	Thorsten Vogel
Sound Design	Boris Goltz
Voice Over	Melissa Loney
Entrant Company	GREY GERMANY
Idea Creation	GREY GERMANY
Production	GREY GERMANY
Production	HOGARTH WORLDWIDE
Media Placement	GREY GERMANY
Additional Company	UN WOMEN NATIONALES KOMITEE DEUTSCHLAND