I was born in Parapuã, a small city in the countryside of São Paulo, Brazil. From there, I moved to Bauru to study advertising and also got my first job as a copywriter. As soon as I graduated, I continued my studies at Miami AdSchool in Sao Paulo and since then I have had the opportunity to work at agencies such as Neogama BBH, Loducca, Publicis Brasil and Leo Burnett Tailor Made. Over this period I’ve created for brands such as Renault, P&G, ESPN, Ultragaz, Unimed, Hopi Hari, AES Eletropaulo, Nextel, Atlas Quantum, Bradesco, Ferrero Group, Fiat, FlixMedia, P&G, Suvinil, Grupo Camil among others. I also have had the privilege of receiving some important recognitions in festivals like the One Show, Clio Awards, New York Festivals, FIAP, El Ojo Iberoamerica, Wave and Colunistas. I'm living in São Paulo since 2016, however, I was abroad for some periods: in 2009 when I moved to London for studies and in 2017 for immersion in content and cinema in Firenze - Italy, at New York Film Academy. Currently I’m running my own company - La Union Organismo Criativo - that create and produce content for brands in several markets.