Monster - "Vonster 1"

Forsman & Bodenfors

Forsman & Bodenfors Global

6746

Marca: Monster
Paese: Stati Uniti

Cliente: Monster.com

Titolo	Vonster 1
Agenzia	Forsman & Bodenfors
Campagna	Vonster
Cliente	Monster.com
Marca	Monster
Data di Prima Diffusione/Publicazione	2018 / 3
Settore	Online Recruitment Services
Filosofia	KBS transformed the iconic purple CGI Monster.com beast into 'Vonster' – a fully interactive puppet that can be animated instantaneously to generate new content in real time, currently spinning basketballs in time for the Final Four of March Madness. As with all CGI characters, the Monster.com beast was expensive and time-consuming to create and it’s impossible to develop content on the fly. The Solution? To meet the need for a brand’s ‘spokesperson’ to interact with consumers in real time, KBS with its partner The Mill built and executed a real-time content system so that the 50-foot Monster could be ‘puppeteered’ to perform multiple moves with the touch of a remote. The latest piece of content to launch is the Vonster jumping around for March Madness. This is part of more than 30 videos of Monster content that were targeted, contextual and culturally relevant – from skating during the Winter Olympics to reacting to the latest job numbers.
Tipo di Media	Interattivo
Lunghezza	8 seconds
Global Chief Creative Officer	Patrick Scissons
Executive Creative Director	Michelle Kunken
Group Creative Director	Mike Abell
Group Creative Director	Kevin Gentile
Art Director	John Hagerty
Associate Creative Director	John Hagerty
Copywriter	Danny Price
Copywriter	Chris Wernikowski
Art Director	Vijay Patil
Global Chief Production Officer	Madison Wharton
Executive Producer	Christy Carter
Producer	Mayele Yebo
President	Mike Densmore
Business Director	Elizabeth Asselin
Business Director	Maureen Link
Associate Strategy Director	Amadeo Plaza
Executive Content Business Affairs Manager	Andrea Fagan
Creative Director	Jeffrey Dates
Real Time Animation Performer	David Bizzaro
Executive Producer	Zu Al-Kadiri
Producer	Katia Davidson Ferrara
Producer	Tia Perkins
Real-time Supervisor	Joji Tsuruga
Developer	Eric Renaud-Houde
Technical Artist	Xuan Seifert
Technical Artist	Damian Kwiatkowski
3D Artist	Ren Hsien-Hsu
Director	Elizabeth Koplan
Brand Marketing and Advertising	Elizabeth Koplan
Head of PR	Kate Rambo