James Nilsen-Misra
Production Designer / Art Director at Nilsen-Misra Studio
Cape Town, Sud Africa
TitoloKeep Growing
Agenzia
Campagna Keep Growing
Cliente Evergreen Garden Care
Marca Miracle Gro
Data di Prima Diffusione/Publicazione 2022 / 4
Settore Silvicoltura ortocultura e sementi
Trama Keep Growing tackles these challenges head-on. Evergreen has three lead brands across Europe and the UK that used the same positioning, Miracle-Gro, Substral and Fertiligène, but none were connecting with their audiences in a meaningful way. This campaign platform unites these into one Masterbrand and evolves the positioning to focus on the emotional benefit and personal growth that arises from the care of our gardens and green spaces.
Tipo di Media Web Film
Lunghezza
Market Austria, Francia, Germania

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