Titolo | Keep Growing |
Agenzia | Creature London |
Campagna | Keep Growing |
Cliente | Evergreen Garden Care |
Marca | Miracle Gro |
Data di Prima Diffusione/Publicazione | 2022 / 4 |
Settore | Silvicoltura ortocultura e sementi |
Trama | Keep Growing tackles these challenges head-on. Evergreen has three lead brands across Europe and the UK that used the same positioning, Miracle-Gro, Substral and Fertiligène, but none were connecting with their audiences in a meaningful way. This campaign platform unites these into one Masterbrand and evolves the positioning to focus on the emotional benefit and personal growth that arises from the care of our gardens and green spaces. |
Tipo di Media | Web Film |
Lunghezza | |
Market | Austria, Francia, Germania |